Logo and Mascot
The Daytona Cubs originally used a version of the Chicago Cubs emblem. In 1994, the Cubs hired Benedict Advertising, a local marketing firm, to develop a new logo. Benedict's design department created a bear cub wearing sunglasses and a backwards baseball cap, which would reflect a laid back setting in Daytona Beach. The logo became the official patch used on Daytona Cubs uniforms and souvenirs.
A mascot for games was developed from the logo: an anthropomorphic bear named Cubby, who first appeared on the field on May 27, 1994 (this day is marked as Cubby's "birthday"). He has brown fur and wears the same style of uniform as the team, but wearing his hat backwards. Cubby has been the team's mascot since 1994. When he is not attending games, Cubby acts as the team's Goodwill Ambassador, visiting local schools and charity events.
Daytona Cubs fans have learned to not get attached to any particular players, since the reward for superior play is to be taken away from Daytona and sent up to a higher farm team. Cubby has been an adequate substitute to represent the team to the public.
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