History
Through 1995, Daytona International Speedway featured a modest two-story visitors’ center outside of the oval's fourth turn. The first floor of the visitors' center housed the ticket office and a small sampling of racing memorabilia; the second floor was home to a wall of photographs of previous Daytona 500 winners. The Speedway also offered track tours on open-air trams.
In mid- to late-1995, the visitors center was closed and a new destination-style, interactive museum was designed to take its place. The attraction opened in July 1996 during the 1996 Pepsi 400 using the name Daytona USA. (It should not be confused with the arcade game of the same name, though the game is featured in the attraction's arcade.) The attraction was awarded the Themed Entertainment Association's Thea Award of Outstanding Achievement in September 1997.
The attraction was expanded by 10,000 sq ft (930 m2) in July 2001. The renovation added two motion simulators: an IWERKS motion simulator ride called Daytona Dream Laps and the full-motion simulator Acceleration Alley. A third simulator, Toyota Tundra's Thunder Road, was added in 2003. Daytona USA celebrated its tenth anniversary in 2006 by adding the Daytona 500 Champion's Walk of Fame to the walkway in front of the building. On July 1, 2007, Daytona USA was renamed the Daytona 500 Experience.
Read more about this topic: Daytona 500 Experience
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—Griffin Jay, and Reginald LeBorg. Prof. Norman (Frank Reicher)