Daytime Television - Target Audience and Demographics

Target Audience and Demographics

The type of programming is designed primarily to be viewed by audiences who choose to seek a career in homemaking rather than employment, such as housewives and stay-at-home dads, and secondarily those viewers who might not usually carry a job, such as the unemployed, senior citizens and in some select cases, college students. For all intents and purposes, however, the traditional target of daytime television has been demographically 18-49 women, as the large majority of daytime viewership has historically consisted of housewives, and as such daytime programming is hosted by women and usually pertains to women's issues and other subjects such as child care, minor health care and other issues within a home setting. Young children, such as preschoolers, also have programming designed for them. PBS, Nick Jr., Disney Junior and The Hub air that programming in the timeslot in the United States, with CBBC and CBeebies, CITV, Milkshake! the major providers of daytime pre-school programming in the United Kingdom.