Day 'n' Nite - Music Videos

Music Videos

There were three music videos made for Day 'n' Nite. The first, a pop art style video, was directed by the French director So-Me who previously worked on music videos with a similar style such as Justice's "D.A.N.C.E." and Kanye West's "Good Life". The pop art music video was produced by Imetrages and also features a brief cameo appearance from Travis Barker. It features Cudi walking around Los Angeles doing a variety of mundane activities such as getting a slice of pizza, grocery shopping, or visiting a bar, but the overlay of graphic colors on top of the actual video disguises or transforms the daily scene into one of fantasy. These fantasized versions of reality reference the film The Wizard of Oz and later manifest Cudi's desire to perform music; ultimately they play on the song's theme of the "lonely stoner" whose quotidian existence transforms because of his ability to "free his mind." The video features interior and exterior shots of Los Angeles bar, The Smogcutter (located on Virgil) and the somewhat iconic video game arcade, "Family Arcade" (located on Vermont in Hollywood).

The second version was made specifically for The Crookers remix of the song. It showcases Cudi as an employee at a typical British corner shop called "Day 'n' Nite", with a reference that he smoked marijuana after his manager left him with the keys. Throughout the video, Cudi hallucinates, such as women taking off their clothes, or dancing for him. A minor joke in the beginning is the manager character mispronouncing the name Budi (Cudi's character). This may be a reference to the popular media confusion regarding the pronunciation of "Cudi", as many people pronounced it "Kid Cooty" when he first emerged. Curiously, all products are British and pricing on the shelves is in pounds Sterling but pricing on labels behind the till are in Dollars. The police woman is also in an American police uniform.

The music video ranked at number 10 on BET's Notarized: Top 100 Videos of 2009 countdown. It has received over 81 million views on YouTube.

The third video that was released (also for The Crookers remix) was actually shot before the others in 2008 by New York directing duo, BBGUN. The video was made before Cudi was signed with Universal Motown on a budget of $250. It was BBGUN's directorial debut and was premiered on Pitchfork on September 9, 2009.