Legacy
David Abercrombie's influence in his company has remained as a greater part of it, even after Abercrombie's departure and the company's 1960s-1970s financial issues. Repositioned in the 1980s as a lifestyle brand for the collegiate, Abercrombie & Fitch remains today as a cultural American brand. Although altered to accommodate its promoted image of "Casual Luxury", Abercrombie & Fitch continues to reference to its original image of its early years with the Abercrombie moose and "sexy" male ruggedness. Abercrombie's name is often used as an abbreviated form of the Company's name and is used frequently more than Ezra Fitch's "Fitch" (e.g. "Abercrombie Christmas 2007", "abercrombie.com", "the Abercrombie lifestyle...", etc.). When the Company released a children's version of the A&F brand, abercrombie, it chose to name it after Abercrombie.
Unlike Ezra Fitch, Abercrombie's name has never been used for clothing lines and other products for the A&F brand (Fitch's lines have been removed).
Read more about this topic: David T. Abercrombie
Famous quotes containing the word legacy:
“What is popularly called fame is nothing but an empty name and a legacy from paganism.”
—Desiderius Erasmus (c. 1466–1536)