David Astor - Observer Editor

Observer Editor

By the mid-1950s, David Astor had made The Observer a successful and influential paper that published points of view from the right and left. Astor's policies were passionate about the plight of black Africans and the violation of human rights. He wrote against the death penalty and opposed all censorship. But, he took a more conservative view on the economic problems caused by high taxes and believed British trades unions had become too powerful and were hindering economic progress. He warned of the dangers of big government and of big business, influenced by his friend and employee of The Observer, George Orwell.

In 1956, David Astor and his newspaper came under fire when it accused Prime Minister Anthony Eden of lying to the people about important matters in Suez Crisis. Although he ultimately was shown to have been right, the situation harmed the paper's image and its circulation and advertising revenue began to decline. Astor's causes included playing a main role in establishing Amnesty International in 1961 after his paper published "The Forgotten Prisoners" by Peter Benenson. He also voiced strong opposition to the apartheid policy of the white South African government and supported the African National Congress (ANC). Nelson Mandela would refer to Astor as one of the best and most loyal of friends who had supported the ANC when other newspapers ignored them.

Despite his great wealth, David Astor lived modestly, putting his money to good use through a network of benefactions and charities. Although he proved a brilliant editor, he lacked the drive for profits like other newcomers to the business who took advantage to increase rapidly both their advertising and circulation at the expense of The Observer. When The Daily Telegraph launched a Sunday edition in 1961 it changed what had been a staid industry and the ensuing battles for advertising changed the character of how and what newspapers were all about. The aggressive marketing by The Sunday Times under Canadian newspaper tycoon Roy Thomson hurt circulation while the paper's unions were making repeated demands that drove costs to a point where the operation became an unsustainable business.