Data Matrix - Art & Advertising

Art & Advertising

In May 2006 a German computer programmer, Bernd Hopfengärtner, created a large data matrix in a wheat field (in a fashion similar to crop circles). The message read "Hello, World!". In June 2011 the Parisian tattoo artist K.A.R.L., as part of a promotion for Ballantine's scotch whisky, created the world's first animated tattoo utilizing a QR code in a collaborative process streamed live on Facebook.

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