Key Dates
- 1906: William C. D'Arcy opens an advertising firm in St. Louis.
- 1923: D'Arcy opens his first office outside St. Louis, in Atlanta, where a major client, Coca-Cola, is located.
- 1934: The D'Arcy Company opens a New York office.
- 1970: D'Arcy Co. merges with MacManus, John & Adams, Inc., a Detroit-based agency, and becomes "D'Arcy-MacManus.
- 1972: The firm merges with the British agency, Masius, Wynne-Williams, and becomes "D'Arcy-MacManus & Masius" (DM&M).
- 1986: DM&M merges with New York ad agency Benton & Bowles and becomes "D'Arcy Masius Benton & Bowles" (DMB&B).
- 1996: DMB&B acquires N.W. Ayer and Partners and renames its holding company "The MacManus Group".
- 1999: The MacManus Group announces a merger with the "Leo Group", a parent holding company of the Leo Burnett Co.
- 2002: Acquired by Publicis.
Read more about this topic: D'Arcy Masius Benton & Bowles
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