D'Arcy Masius Benton & Bowles - Creations

Creations

D'Arcy created the original Santa Claus icon for Coca-Cola ads. The firm also engineered such slogans as: "It's not nice to fool Mother Nature" (Chiffon Margarine); "This Bud's for you" (Budweiser); "Taste the rainbow" (Skittles); and "Melts in your mouth—not in your hands" (M&Ms).

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Famous quotes containing the word creations:

    It were as wise to cast a violet into a crucible that you might discover the formal principle of its colour and odour, as seek to transfuse from one language into another the creations of a poet. The plant must spring again from its seed, or it will bear no flower—and this is the burthen of the curse of Babel.
    Percy Bysshe Shelley (1792–1822)

    Welcome the Creations Guest,
    Lord of Earth, and Heavens Heir.
    Lay aside that Warlike Crest,
    And of Nature’s banquet share:
    Where the Souls of fruits and flow’rs
    Stand prepar’d to heighten yours.
    Andrew Marvell (1621–1678)

    Though man is the only beast that can write, he has small reason to be proud of it. When he utters something that is wise it is nothing that the river horse does not know, and most of his creations are the result of accident.
    Edward Dahlberg (1900–1977)