The Birth of Bilka
In 1970, the Danish Supermarket Group gave the Danes the first discount store in Denmark - Bilka.The first store was located in Tilst, near Aarhus. After the opening of the store, there were more than 50.000 people visiting it every day.
At this point, the customers were becoming more and more price conscious. Some of them, even had extra freezers at their homes, so that they can buy more goods at the discount store.
The idea for the creation of Bilka, came from Herman Salling's visit in West Germany. After that he managed to convince his partner, the shipping magnate Maersk MC - Kiney Moller, that hypermarkets are the way forward.
Read more about this topic: Dansk Supermarked A/S
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