Danish Superliga - Broadcasting Rights

Broadcasting Rights

As of 2008, Modern Times Group owns the rights to broadcast all of the matches from the league, and uses them to broadcast matches on channels TV3+ and TV 2 Sport (through sub licensing). However, the current deal was found, by the Danish Competition Authority (Konkurrencestyrelsen) not to comply with the Danish competition legislation. Therefore, a new deal was made on December 21, 2008, dividing the Superliga TV-rights between three parties. The deal amounted to DKK 1,062,300,000 (USD 210 million, EUR 140 million), effective from the 2009–10 season.

Danish football rights from 2009–10 – overview
Rights package Buyer Channels1 Details
TV, I Modern Times Group TV3+, TV3+ HD Grants exclusive rights to broadcast the game played Sunday 18.00 (1st choice)
TV, II Bonnier Group2 Canal 9, Canal 8 Sport, DR1, DR2 Grants exclusive rights to broadcast the games played Sunday 14.00 and 16.00 on live television (2nd and 5th choice)
TV, III TV 2 Sport TV 2 Sport, TV 2 Sport HD Grants exclusive rights to broadcast the games played Saturday 17.00, Sunday 16.00 and Monday 19.00 on live television (3rd, 4th3 and 6th choice)
TV, Cup SBS Broadcasting Group Kanal 5, Kanal 5 HD, 6'eren Grants exclusive rights to broadcast the games in the Danish Cup on live television
TV, 1st Division TV 2 Sport TV 2 Sport, TV 2 Sport HD Grants exclusive rights to broadcast the games in the Danish 1st Division on live television
Radio DR DR P3 Grants exclusive rights to broadcast all the games on live radio
Highlights DR, TV 2 DR1, TV 2 Grants rights to show highlights in sports news broadcasts
  • ^1 Channels that are likely to broadcast the matches.
  • ^2 Original buyers were DR and Telenor in a consortium, but they sold the rights to Bonnier Group.
  • ^3 The fourth choice was originally at Modern Times Group, but they have chosen to give it to TV 2 Sport.

Read more about this topic:  Danish Superliga

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