Economy
The Danish market is dominated by pale lager, with more than 95% of total sales. However, stout and other dark beers are increasing in popularity, a trend driven by the market growth of premium-priced beers. The local microbreweries are strong innovators and produce a wide variety of beer styles, including strong IPAs and stouts.
Danish beer production was 723 million litres in 2001, and increased to 870 million litres by 2005. This is an increase of 20%.
Imported beer accounted for only 8% of total volume sales in 2006. This indicates that beer sales in Denmark are dominated by domestic brands; however, imports increased by 14% in 2006 to reach 36.3 million litres. Germany is the most important source market for imports.
Danish beer exports was 296.1 million litres in 2006. Germany continues to be the most important export market for Danish beers. The German market accounted for 30% of exports in 2006.
Based on data from the Danish Beer Association (Bryggeriforeningen), beer consumption for 2005 was 539 million litres.
Read more about this topic: Danish Beer
Famous quotes containing the word economy:
“The aim of the laborer should be, not to get his living, to get “a good job,” but to perform well a certain work; and, even in a pecuniary sense, it would be economy for a town to pay its laborers so well that they would not feel that they were working for low ends, as for a livelihood merely, but for scientific, or even moral ends. Do not hire a man who does your work for money, but him who does it for love of it.”
—Henry David Thoreau (1817–1862)
“The counting-room maxims liberally expounded are laws of the Universe. The merchant’s economy is a coarse symbol of the soul’s economy. It is, to spend for power, and not for pleasure.”
—Ralph Waldo Emerson (1803–1882)
“War. Fighting. Men ... every man in the whole realm is in the army.... Every man in uniform ... An economy entirely geared to war ... but there is not much war ... hardly any fighting ... yet every man a soldier from birth till death ... Men ... all men for fighting ... but no war, no wars to fight ... what is it, what does it mean?””
—Doris Lessing (b. 1919)