Post Celebrity Big Brother
As a result of her behaviour on the show, Lloyd lost six-figure modelling contracts with motorcycle insurance firm Bennetts, urban fashion label Rocawear, and designer lingerie website BeCheeky.com. On 13 April, she flew to Dublin with Coronation Street actor Ryan Thomas to open a nightclub in the affluent suburb of Rathfarnham, reportedly at a fee of €6,000 for the short appearance.
Lloyd has also appeared on the cover of Maxim, Loaded, Nuts and Zoo several times, as well as featuring in FHM and Ice. She has also secured a contract as the face of Ladbrokes Poker.
In 2007, Lloyd launched a mobile phone safety campaign after her own mobile was stolen in a Liverpool club. The "Keep It Safe & Secure" (KISS) campaign, backed by the National Mobile Phone Crime Unit encourages mobile users to take greater safety precautions when using their phone. In December 2007, Lloyd released a workout DVD entitled Keep Fit, Look Fit.
Throughout 2007 and 2008, Lloyd made numerous television appearances including a guest spot on ITV2's WAGs Boutique and the celebrity edition of Gladiators. She also participated in a Glamour Models Special of The Weakest Link, winning £8,950. Lloyd donated her winnings from both Celebrity Big Brother and The Weakest Link to the Linda McCartney Centre located at the Royal Liverpool University Hospital.
Lloyd appeared in her own documentary, Dangerous Love: A Comic Relief Special (first broadcast on 3 March 2009), which examined the subject of violence against females in teen relationships. In the programme, she described the abuse she received (including a broken cheekbone) during her turbulent relationship and visited organisations funded by Comic Relief.
On 2 January 2010, Lloyd participated in a celebrity edition of Total Wipeout. She cleared all the rounds and went on to win the entire competition. She raised £10,000 for the charity Guiding Light/The Lantern Project.
In December 2010, she appeared on a celebrity edition of Come Dine with Me on Channel 4. She received the highest average scores from the other contestants and won the competition. She donated her prize money to Bliss, the special care baby charity.
In 2010, Lloyd made her film debut in the English horror movie Cut.
Read more about this topic: Danielle Lloyd
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