Business
In 1988, Snyder and his sister Michelle founded a marketing company, Snyder Communications LP, a limited partnership of US News & World Reports. Their activities were mainly outsourced marketing services, such as direct marketing, database marketing, proprietary product sampling, sponsored information display in prime locations, call centers, and field sales. Snyder's WallBoards were initially the sole source of revenue for this venture with displays being posted in hospital maternity areas, private daycare centres, and Fixed Based Operations (FBO), or private aircraft lounges in major airports throughout the country. Proprietary product sampling was introduced in 1992 through their network of private daycare centers.
In an initial public offering for SNC in September 1996, Daniel Snyder became the youngest ever CEO of a New York Stock Exchange listed company at the age of 32.
He expanded the company aggressively through a string of acquisitions, and in April 2000, Snyder Communications was sold to the French advertising and marketing services group Havas in an all-stock transaction valued at in excess of US$2 billion, the largest transaction in the history of the advertising/market industry. Snyder’s personal share of the proceeds was estimated to be US$300 million.
Snyder owns a corporate jet, a Bombardier BD-700 Global Express XRS with tail number N904DS and it is hangared at Dulles International Airport. The tail sports a Redskin helmet. The Redskins have offices and a practice field in nearby Ashburn, Virginia.
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