History
The flower market was said to have started on 1976. The market was then surrounded by middle-class neighborhoods. During the 80's and the 90's, the market has surpassed the fame of competitors in Quiapo, Manila and Baclaran. It is said that the market's golden years is during the time when Imelda Marcos was the First Lady. At that time the market provided flowers for big flower shops which in turn decorated the Malacañan Palace. On 1994, the market became open for 24 hours due to the increasingly growing business. The advent of modern technology, specifically Short message service or "texting" has improved communication and efficiency in transporting the flowers from rural farmers. SMS is also used to prevent losses since the flower dealers can tip the farmers to what flowers would be in demand.
Read more about this topic: Dangwa Flower Market
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