Daimler Motoren Gesellschaft - Three-pointed Star: Land, Water and Air

Three-pointed Star: Land, Water and Air

In the 1870s, while working for Otto at Deutz AG Gasmotorenfabrik in Cologne, Daimler sent his wife Emma Kunz a postcard, marking his residence with a three-pointed star and writing: "one day this star will shine over our triumphant factories". Since then, this line has inspired both Daimler and Maybach when developing light and powerful engines for "land, water, and air".

In the 1900s, after the Mercedes' success, DMG was still lacking a trademark. Paul and Adolf Daimler, the sons of Gottlieb (who had died in early March 1900), suggested using that symbol. Daimler Motoren Gesellschaft's board accepted the proposal in June 1909, also registering a four-pointed one. The four-pointed star became the emblem of Deutsche Aerospace AG (DASA) in the 1980s and is now the logo of the European Aeronautic Defence and Space Company (EADS).

The three-pointed star debuted in 1910. In 1916, it was surrounded by a circle with four additional stars, with either the name Mercedes or of the respective factory (Untertürkheim or Berlin-Marienfelde). In 1937, the familiar symbol was registered by Daimler-Benz, a three-dimensional three-pointed star, contained in a circle.

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