Market Positioning
- Daimler Majestic: £2495
- Jaguar Mark IX: £1995
The two cars had similar specifications but the Daimler was narrower and had a smaller frontal area with the quality of finish —and variety of all finishes— mass production cannot easily provide. Jaguar horsepower figures were deliberately quoted on a US standard and thus inflated a good deal.
Daimler's customers saw Jaguars as cars for 'Cops and Robbers' and disliked their hint of cut-price luxury and rapid deterioration. Jaguar buyers may have regarded these if not all Daimlers as not just staid but super-stuffy.
In the 1980s Jaguar's prices and quality were firmly raised.
The Sportsman variant by Mulliners of Birmingham provided a body shape for the Daimler with hindquarters like the Jaguar.
Read more about this topic: Daimler Majestic
Famous quotes containing the words market and/or positioning:
“To market ‘tis our destiny to go.”
—Robert Frost (1874–1963)
“Genius differs from talent not by the amount of original thoughts, but by making the latter fertile and by positioning them properly, in other words, by integrating everything into a whole, whereas talent produces only fragments, no matter how beautiful.”
—Franz Grillparzer (1791–1872)