Circulation
In October 2011, as per the Media Research Users Council's Indian Readership Survey (IRS) Round II, DNA’s total readership to be 12.42 lakh in Mumbai and an average per-issue readership across its six editions, of 8.24 lakh. IRS also ranked DNA as sixth among the top ten English dailies in India. DNA is the second most-read English broadsheet in the city of Mumbai.
It registering 86 percent growth in average per-issue readership over the five years since the IRS survey in the second half of 2006, nearly doubling the issue readership from 4.44 lakh. It also has the highest percentage of readers (36.3 percent) in the 30-49 age group in Mumbai among the English dailies, and the second highest percentage of readers who are graduates (52.2 percent) or fall in the socio-economic classes A and B (73.5 percent).
In February 2007, DNA announced that its paid circulation had reached 400,000 in Mumbai. It had previously reached 300,000 in October 2006. In May 2006, DNA authorized Ernst & Young to certify its circulation figures. They submitted their report in July, putting its paid circulation at 270,000.
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Famous quotes containing the word circulation:
“The denunciation of the young is a necessary part of the hygiene of older people, and greatly assists the circulation of their blood.”
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