DVS Shoe Company
As of March 2011, Song had released twelve signature shoe models with the DVS Shoe Company, a brand that he has been involved with since its inception.
In a Twitter post on August 1, 2012, Song confirmed that a thirteenth signature shoe is scheduled with DVS. An image of the shoe (in a blue and yellow colorway) was uploaded by Song and appeared on his Instagram account, also on August 1, 2012.
A press release from the Sequential Brands Group, which acquired the shoe brand in mid-2012, revealed that Song had renewed his contract with the company for a further three years. The CEO of the licensing and branding company, Colin Dyne, explained in the press release that “It is critically important to us that the authenticity and integrity of the DVS brand remain in tact. By moving forward with Daewon, a legend in the skate arena, DVS is remaining true to its heritage”. Song stated in the same document that “DVS has been family since 1997 and has always had my back 100% and I will always have their’s, 100%!!! Re-signing wasn’t even a question! Just needed to make sure the damn pen worked!”.
On August 28, 2012, Song revealed in a Twitter post that he had commenced work on a new DVS project.
Read more about this topic: Daewon Song
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