Customer Lifetime Value
Customer lifetime value enables an organization to calculate the net present value of the profit an organization will realize on a customer over a given period of time. Retention Rate is the percentage of the total number of customers retained in context to the customers that approached for cancellation.
Read more about this topic: Customer Retention
Famous quotes containing the words customer and/or lifetime:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“A lifetime [or, eternity] is a child playing, playing checkers; the kingdom belongs to a child.”
—Heraclitus (c. 535–475 B.C.)