Customer Lifetime Value
Customer lifetime value enables an organization to calculate the net present value of the profit an organization will realize on a customer over a given period of time. Retention Rate is the percentage of the total number of customers retained in context to the customers that approached for cancellation.
Read more about this topic: Customer Retention
Famous quotes containing the words customer and/or lifetime:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“The world, unfathomably fair,
Is duller than a witling’s jest.
Love wakes men, once a lifetime each;
They lift their heavy lids, and look;
And, lo, what one sweet page can teach,
They read with joy, then shut the book.”
—Coventry Kersey Dighton Patmore (1823–1896)