A customer representative is an individual who represents a community that intends to purchase a product. The term is most often applied to a representative of a company who works closely with a producer or developer to clarify specifications for a product or service. The term is used in software engineering; especially in development methodology Extreme Programming.
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“The elements of success in this business do not differ from the elements of success in any other. Competition is keen and bitter. Advertising is as large an element as in any other business, and since the usual avenues of successful exploitation are closed to the profession, the adage that the best advertisement is a pleased customer is doubly true for this business.”
—Madeleine [Blair], U.S. prostitute and “madam.” Madeleine, ch. 5 (1919)