A customer newsletter service is the automation of a customer retention program in which a service host is responsible for designing, printing, and mailing the customer newsletter, although some variation to this method can be altered the main purpose is to provide a resource that a business might not have access to otherwise.
Customer newsletter services may also do so at a cost much lower than a business could, by already having formatted templates, as well as pre-defined newsletters that are designed to only be sent to one business per ZIP code (i.e, The first business to utilize will be the only one for that ZIP code).
Having a customer newsletter service can generate up to a 3 to 1 ROI (Return On Investment) by cutting the cost of making and distributing the newsletter while the newsletter does the marketing and advertising for the individual business.
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