A customer newsletter service is the automation of a customer retention program in which a service host is responsible for designing, printing, and mailing the customer newsletter, although some variation to this method can be altered the main purpose is to provide a resource that a business might not have access to otherwise.
Customer newsletter services may also do so at a cost much lower than a business could, by already having formatted templates, as well as pre-defined newsletters that are designed to only be sent to one business per ZIP code (i.e, The first business to utilize will be the only one for that ZIP code).
Having a customer newsletter service can generate up to a 3 to 1 ROI (Return On Investment) by cutting the cost of making and distributing the newsletter while the newsletter does the marketing and advertising for the individual business.
Famous quotes containing the words customer, newsletter and/or service:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“Affection, indulgence, and humor alike are powerless against the instinct of children to rebel. It is essential to their minds and their wills as exercise is to their bodies. If they have no reasons, they will invent them, like nations bound on war. It is hard to imagine families limp enough always to be at peace. Wherever there is character there will be conflict. The best that children and parents can hope for is that the wounds of their conflict may not be too deep or too lasting.”
—New York State Division of Youth Newsletter (20th century)
“The ability to think straight, some knowledge of the past, some vision of the future, some skill to do useful service, some urge to fit that service into the well-being of the community,—these are the most vital things education must try to produce.”
—Virginia Crocheron Gildersleeve (1877–1965)