Customer intelligence (CI) is the process of gathering and analyzing information regarding customers; their details and their activities, in order to build deeper and more effective customer relationships and improve strategic decision making.
Read more about Customer Intelligence: CI and CRM, Process, Example Sources of Data For CI, Benefits
Famous quotes containing the words customer and/or intelligence:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“The methodological advice to interpret in a way that optimizes agreement should not be conceived as resting on a charitable assumption about human intelligence that might turn out to be false. If we cannot find a way to interpret the utterances and other behaviour of a creature as revealing a set of beliefs largely consistent and true by our standards, we have no reason to count that creature as rational, as having beliefs, or as saying anything.”
—Donald Davidson (b. 1917)