Customer Experience
Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context.
Read more about Customer Experience: Growing Recognition, Emerging Business Requirement, Customer Experience Management
Famous quotes containing the words customer and/or experience:
“The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.”
—Ralph Waldo Emerson (1803–1882)
“Awareness requires a rupture with the world we take for granted; then old categories of experience are called into question and revised.”
—Shoshana Zuboff (b. 1951)