In data processing, customer data integration (CDI) combines the technology, processes and services needed to set up and maintain an accurate, timely, complete and comprehensive representation of a customer across multiple channels, business-lines, and enterprises — typically from multiple sources of associated data in multiple application systems and databases. It applies data-integration techniques in this specific area.
Read more about Customer Data Integration: The Difficulty of Identifying Customers, Techniques For Managing Complexity, History of Customer Data Integration
Famous quotes containing the words customer, data and/or integration:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“Mental health data from the 1950’s on middle-aged women showed them to be a particularly distressed group, vulnerable to depression and feelings of uselessness. This isn’t surprising. If society tells you that your main role is to be attractive to men and you are getting crow’s feet, and to be a mother to children and yours are leaving home, no wonder you are distressed.”
—Grace Baruch (20th century)
“Look back, to slavery, to suffrage, to integration and one thing is clear. Fashions in bigotry come and go. The right thing lasts.”
—Anna Quindlen (b. 1952)