Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services in order to satisfy customers. With that in mind, the productive system is considered from its beginning at the production level, to the end of the cycle at the consumer. Customer analytics is playing a very important role in the prediction of customer behavior today and takes place among social sciences.
Read more about Customer Analytics: Uses, Predicting Customer Behavior, Data Mining, Future
Famous quotes containing the word customer:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.