A Customer Advisory Council (also referred to as a Customer Advisory Board or CAB)is a form of market research whereby a group of existing customers is convened on a regular basis to advise company management on industry trends, business priorities, and strategic direction. The CAB differs from traditional focus groups in the following ways:
- Membership is made up of senior executives from customer companies, not product users
- Topics of discussion tend to be more strategic than tactical
Read more about Customer Advisory Council: Composition, Frequency and Format, Council Member Expectations, Public and Private Companies Which Have Formed Customer Advisory Councils, See Also
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“At the heart of the educational process lies the child. No advances in policy, no acquisition of new equipment have their desired effect unless they are in harmony with the child, unless they are fundamentally acceptable to him.”
—Central Advisory Council for Education. Children and Their Primary Schools (Plowden Report)
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“At the heart of the educational process lies the child. No advances in policy, no acquisition of new equipment have their desired effect unless they are in harmony with the child, unless they are fundamentally acceptable to him.”
—Central Advisory Council for Education. Children and Their Primary Schools (Plowden Report)
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