Cupar - Economy

Economy

Fife Council is the largest employer in the area whilst many people are employed in food and drink, with the larger employers being Kettle Produce (fruit and vegetable producer) and Fishers Services Ltd. Other employers include: Elmwood College (Fife education); Scotsfruit Ltd (food and drink); Quaker Oats Ltd (food and drink) and Fisher and Donaldson (food and drink). There are 72% people employed in the town with unemployment below the national average at 2.1%. The main shopping facilities are also located mainly here with a majority of family-owned businesses and some chain stores. Under the Cupar and Howe of Fife local plan, there is a proposal to upgrade shopping facilities in the town for the aim to become a secondary retail area in Fife.

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