The Cultural Theory of risk, often referred to simply as Cultural Theory (with capital letters; not to be confused with culture theory), consists of a conceptual framework and an associated body of empirical studies that seek to explain societal conflict over risk. Whereas other theories of risk perception stress economic and cognitive influences, Cultural Theory asserts that structures of social organization endow individuals with perceptions that reinforce those structures in competition against alternative ones. Originating in the work of anthropologist Mary Douglas and political scientist Aaron Wildavsky, Cultural Theory has given rise to a diverse set of research programs that span multiple social science disciplines and that have in recent years been used to analyze policymaking conflicts generally.
Read more about Cultural Theory Of Risk: Relationship To Other Risk Perception Theories, Application Beyond Risk Perception, Criticisms
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“Theyre semiotic phantoms, bits of deep cultural imagery that have split off and taken on a life of their own, like those Jules Verne airships that those old Kansas farmers were always seeing.... Semiotic ghosts. Fragments of the Mass Dream, whirling past in the wind of my passage.”
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