Background
The idea of cultural emphasis is rooted form the work of Franz Boas, who is considered to be one of the founders of American Anthropology (Ottenheimer, 2006, p. 15). Franz Boas developed and taught concepts such as cultural relativism and the "cultural unconscious", which allowed anthropologists who studied under him, like Edward Sapir and Ruth Benedict, to further study and develop ideas on language and culture (Hart, 2005, p. 179).
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