Cultural Depictions of Turtles and Tortoises - in Conservation and Tourism

In Conservation and Tourism

Sea turtles are used to promote tourism, as sea turtles can have a symbolic role in the imaginations of potential tourists. Tourists interact with turtles in countries such as Australia, Brazil, Costa Rica, Greece, and the United States. Turtle-based ecotourism activities take place on nesting beaches around the world. Sea turtles are on Tuvalu postage stamps as a national symbol. The mascot of the KAME project is a sea turtle.

Due to the turtle's status as a charismatic megafauna, it is a flagship animal for conservation efforts. Educating the public about turtles and conserving their habitats can positively affect other species living in the same habitats as turtles. Turtles are also used as marketing tools to give products the appearance of being environmentally friendly.

Ecotourism has become popular in Brazil. In Praia do Forte, a marine conservation project called Tamar (from tartaruga marinha or sea turtle) has more than 300,000 visitors every year, who are attracted by the idea of saving the habitat of five endangered sea turtle species that nest on the coast. Tamar uses the sea turtle as a symbol for the need for the protection of the coastal environment. Turtle-related souvenirs are sold to tourists, and hotels are "turtle-friendly": low-rise, dimly lit, and located away from the beach.

At the World Trade Organization's 1999 meeting in Seattle, sea turtles were a focal point of protests. A group of protesters from the Earth Island Institute that focused on the issue of TED use in shrimp trawls wore sea turtle costumes. They brought 500 turtle costumes to the demonstration. Images of protesters wearing turtle costumes were carried in the media, and they became a symbol of the anti-globalization movement.