The Cultivation Theory: A Broader Look
Although Gerbner's research focused on violence on TV this theory can be applied to a variety of different situations. Many other theorists have done studies related to the cultivation theory which incorporated different messages than Gerbner's original intent. This research has been conducted in order to defeat two criticisms of the theory; its breadth and lumping of genres.
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Famous quotes containing the words cultivation and/or broader:
“If you will think about what you ought to do for other people, your character will take care of itself. Character is a by-product, and any man who devotes himself to its cultivation in his own case will become a selfish prig.”
—Woodrow Wilson (1856–1924)
“... the hey-day of a woman’s life is on the shady side of fifty, when the vital forces heretofore expended in other ways are garnered in the brain, when their thoughts and sentiments flow out in broader channels, when philanthropy takes the place of family selfishness, and when from the depths of poverty and suffering the wail of humanity grows as pathetic to their ears as once was the cry of their own children.”
—Elizabeth Cady Stanton (1815–1902)