Branding
The CIA has a brand licensing program in cooperation with Broad Street Licensing Group offering branded products for both foodservice professionals and consumer housewares. The Masters Collection is a line of high-end cookware, cutlery, bakeware, and culinary tools for use in the home kitchen which was created by the CIA's faculty of Certified Master Chefs and tested at its Hyde Park campus.
The CIA also publishes cookbooks, for both professional and home use. Their flagship book, The Professional Chef, is a standard text for professional culinary education. The Professional Chef is also available in an interactive iPad edition that PC Magazine called "a new frontier for books." The college publishes numerous books aimed at home chefs as well. During the late 1990s, the CIA produced Cooking Secrets of the CIA, a PBS television show still occasionally shown in reruns.
Read more about this topic: Culinary Institute Of America