History
“CTC Media” was founded by an American entrepreneur Peter Gerwe in 1989. Originally named StoryFirst Communications, renamed to CTC Media on 15 September 2004. In 1991, ““CTC” commenced broadcasting as a local channel in Saint Petersburg from its first owned–and–operated station. In 1994, it started to operate as a network: it broadcasted its programs from its station in Saint Petersburg to a number of cities across Russia. On December 1, 1996 “CTC” became a national free-to-air TV channel. For the first time in Russia, the network of a national channel was structured along the U.S. network broadcasting model. To its regional affiliates in exchange for air time it offered its brand and programming. “CTC” chooses stations with the largest technical penetration in the region as its affiliates.
In addition to the “CTC” television network, “CTC Media” launched the “Domashniy” television network in 2005 and recently have agreed to acquire the “Peretz” television network. These three networks together will include over 600 affiliates throughout the country and over 60 owned-and-operated television stations in Russia’s largest cities.
The “CTC” television network currently has about 350 affiliates and 19 owned–and–operated stations. The technical penetration of “CTC” is 87%, approximately 100 million people are within “CTC”’s signal reach.
Domashny’s signal currently reaches to approximately 63 million people. The Domashny Network has more than 230 affiliates, including 13 owned-and-operated stations.
As of February 2008, “Pepper TV”’s signal reached 60% of TNS Gallup measured households nationwide. The channel is distributed through 28 owned-and-operated TV stations in larger Russian cities and a number of affiliates.
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