The SEN Experiment
The holding company for the two stations was later bought by the Australian Radio Network (ARN). However the reincarnation failed to recapture the glory days of the late 1970s and 80's and the Australian Radio Network closed it down in December 2004, leasing the licence to Melbourne based broadcaster SEN, the Sports and Entertainment Network.
The radio listener share of 1323 AM dropped from 6.7% in December 2004 to almost Nil in May 2005. SEN encountered financial difficulties, and relinquished control of the licence, handing it back to ARN. After regaining control, ARN began a simulcast of its FM station, now rebranded as Mix 102.3.
Read more about this topic: Cruise 1323
Famous quotes containing the word experiment:
“The playing adult steps sideward into another reality; the playing child advances forward to new stages of mastery....Child’s play is the infantile form of the human ability to deal with experience by creating model situations and to master reality by experiment and planning.”
—Erik H. Erikson (20th century)