Cruise Begins
In November 2005 the AM frequency was again separated from the FM program, and was rebranded as Cruise 1323, playing easy listening music. The first Adelaide ratings survey of 2006 gave Cruise 1323 8th place and a 5.2% share of the total audience. By the first survey of 2007, Cruise had moved to 6th place and 7.8% of the total audience overtaking the National youth station Triple J and ailing commercial FM Rock station Triple M Adelaide. In March 2012 the station joined the Classic Hits Network alongside 101.7 WSFM Sydney, Gold 104.3 Melbourne and 4KQ Brisbane.
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