Sales Figures
Moore and his publisher originally thought that the book would sell around 5,000 copies. By 2002, 10 years after the first publication, more than 300,000 copies had been sold. Moore attributes this to word-of-mouth marketing, resonating initially with high-tech managers, then to engineers, venture capitalists and finally business schools. The book's success led to a number of sequels including Inside the Tornado, Living on the Fault Line and The Chasm Companion. Crossing the Chasm is available in several prints, one is ISBN 0-06-051712-3.
Read more about this topic: Crossing The Chasm
Famous quotes containing the words sales and/or figures:
“The elephant, not only the largest but the most intelligent of animals, provides us with an excellent example. It is faithful and tenderly loving to the female of its choice, mating only every third year and then for no more than five days, and so secretly as never to be seen, until, on the sixth day, it appears and goes at once to wash its whole body in the river, unwilling to return to the herd until thus purified. Such good and modest habits are an example to husband and wife.”
—St. Francis De Sales (1567–1622)
“But that wasn’t fancy enough for Lord Byron, oh dear me no, he had to invent a lot of figures of speech and then interpolate them,
With the result that whenever you mention Old Testament soldiers to
people they say Oh yes, they’re the ones that a lot of wolves dressed up in gold and purple ate them.”
—Ogden Nash (1902–1971)