Product
Cross Colours is one of the first companies to make urban gear fashionable. It set out to harness the hip-hop craze with a line of street-inspired fashions for young men. Targeting blacks, they lured the masses without a shrug. Playing off the vibrant themes of hip-hop music, its products have been snapped up by more than 3,000 retail outlets.
The hype started with affordable brightly colored T-shirts, jackets and caps, each accompanied by messages like "Stop D Violence" and "Educate 2 Elevate." Hip teenagers latched onto the stuff, which soon showed up on the backs of rappers and sitcom stars. In no time, the MTV generation had cozied up to the urban, ethnic look, which Cross Colours swiftly parlayed into women's fashions and tabletop items. Today, it seems, Cross Colours is stitching itself firmly into the fabric of pop—not just hip-hop—culture.
Today Cross Colours is a fresh Street-Fashion brand that enables individuals to create their own style. Cross Colours is known and loved for its creative, colorful designs and its socially conscious statements that they broadcast in a fresh and optimistic way. Cross Colours brings the old skool back in modern days and demonstrates a positive and fresh outlook on life.
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