Brand Vision
Cross Colours’ vision is to become a street fashion label that enables individuals to create their own style.
It is a street fashion label that has a social conscious background with a focus on culture, music and the environment. Cross Colours is an old skool street fashion label that reflects a multi cultural society and is known for its creative (old skool) designs and its socially conscious statements that are broadcasted in a fresh and optimistic way. Cross Colours thrives to bring the old skool back in modern days and demonstrate a positive and fresh outlook on life.
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“At last a vision has been vouchsafed to us of our life as a whole. We see the bad with the good.... With this vision we approach new affairs. Our duty is to cleanse, to reconsider, to restore, to correct the evil without impairing the good, to purify and humanize every process of our common life, without weakening or sentimentalizing it.”
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