Problems
One of the major problems with cross-media marketing is the creative development level. Getting one group to collectively use their creativity and communicate with the other areas of work is very difficult when one team is working on television, another is involved in designing the print creative, another is developing radio ads, and yet another is putting together the Internet program. Although the messaging elements are not very hard to compose, creating a campaign that is completely mutually dependent, with each branch of the project fulfilling their task, is quite impossible when the creative teams are split. Therefore, to achieve some sort of cohesion, teams must communicate and corporate with each branch.
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Famous quotes containing the word problems:
“She has problems with separation; he has trouble with unity—problems that make themselves felt in our relationships with our children just as they do in our relations with each other. She pulls for connection; he pushes for separateness. She tends to feel shut out; he tends to feel overwhelmed and intruded upon. It’s one of the reasons why she turns so eagerly to children—especially when they’re very young.”
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“I respect guilt. It is a dangerous but sometimes useful beast. The guilt that made me want to solve all my children’s problems meant trouble. The guilt that made me question my role in our mother-daughter squabbles proved helpful. Yes, I care about my kids’ problems, and I long to make suggestions. But these days I wait for children to ask for help, and I give it sparingly. Some things can’t be fixed, and I tell them so.”
—Susan Ferraro (20th century)