Problems
One of the major problems with cross-media marketing is the creative development level. Getting one group to collectively use their creativity and communicate with the other areas of work is very difficult when one team is working on television, another is involved in designing the print creative, another is developing radio ads, and yet another is putting together the Internet program. Although the messaging elements are not very hard to compose, creating a campaign that is completely mutually dependent, with each branch of the project fulfilling their task, is quite impossible when the creative teams are split. Therefore, to achieve some sort of cohesion, teams must communicate and corporate with each branch.
Read more about this topic: Cross-media Marketing
Famous quotes containing the word problems:
“An interesting play cannot in the nature of things mean anything but a play in which problems of conduct and character of personal importance to the audience are raised and suggestively discussed.”
—George Bernard Shaw (1856–1950)
“In many ways, life becomes simpler [for young adults]. . . . We are expected to solve only a finite number of problems within a limited range of possible solutions. . . . It’s a mental vacation compared with figuring out who we are, what we believe, what we’re going to do with our talents, how we’re going to solve the social problems of the globe . . .and what the perfect way to raise our children will be.”
—Roger Gould (20th century)
“Men decide far more problems by hate, love, lust, rage, sorrow, joy, hope, fear, illusion, or some other inward emotion than by reality, authority, any legal standard, judicial precedent, or statute.”
—Marcus Tullius Cicero (106–43 B.C.)