Problems
One of the major problems with cross-media marketing is the creative development level. Getting one group to collectively use their creativity and communicate with the other areas of work is very difficult when one team is working on television, another is involved in designing the print creative, another is developing radio ads, and yet another is putting together the Internet program. Although the messaging elements are not very hard to compose, creating a campaign that is completely mutually dependent, with each branch of the project fulfilling their task, is quite impossible when the creative teams are split. Therefore, to achieve some sort of cohesion, teams must communicate and corporate with each branch.
Read more about this topic: Cross-media Marketing
Famous quotes containing the word problems:
“As our disorderly, competitive technological society is piling up its victims and constantly developing new problems of maladjustment, we must use our scientific knowledge to determine the cause and prevention of suffering rather than putting all our emphasis on its alleviation ...”
—Agnes E. Meyer (1887–1970)
“I respect guilt. It is a dangerous but sometimes useful beast. The guilt that made me want to solve all my children’s problems meant trouble. The guilt that made me question my role in our mother-daughter squabbles proved helpful. Yes, I care about my kids’ problems, and I long to make suggestions. But these days I wait for children to ask for help, and I give it sparingly. Some things can’t be fixed, and I tell them so.”
—Susan Ferraro (20th century)
“I was a wonderful parent before I had children. I was an expert on why everyone else was having problems with theirs. Then I had three of my own.”
—Adele Faber (20th century)