Cross-media Marketing - Cross Media Marketing Corporation and Lawsuits

Cross Media Marketing Corporation and Lawsuits

The Cross Media Marketing Corporation is a company that uses e-mail messages or telephone calls, which are personalized to each specific customer, to sell their product. In 2002, federal regulators filed a criticism that the corporation’s magazine division was breaching marketing regulations. The Federal Trade Commission stepped in and claimed the company withheld information, misrepresented subscription lengths and prices, and billed customers for magazines that they did not order. The Corporation was sentenced by the F.T.C. to pay a hefty fine for their violation. A year later, in 2003, The Cross Media Marketing Corporation was forced to lay off 300 people and agreed to a $1.1 settlement fee with the F.T.C for ignoring customer’s desires to cancel their subscriptions and for misrepresenting the costs of packaging. Currently, the company is liquidating its possessions.

Read more about this topic:  Cross-media Marketing

Famous quotes containing the words cross, media and/or corporation:

    When the cross blue lightning seemed to open
    The breast of heaven, I did present myself
    Even in the aim and very flash of it.
    William Shakespeare (1564–1616)

    The media have just buried the last yuppie, a pathetic creature who had not heard the news that the great pendulum of public conciousness has just swung from Greed to Compassion and from Tex-Mex to meatballs.
    Barbara Ehrenreich (b. 1941)

    The nearest the modern general or admiral comes to a small-arms encounter of any sort is at a duck hunt in the company of corporation executives at the retreat of Continental Motors, Inc.
    C. Wright Mills (1916–1962)