Cross-media Marketing - Commandments of Cross Media Marketing

Commandments of Cross Media Marketing

Cross media marketing programs are difficult to advertise; therefore, Damien Marchi, who was involved in the second season of Big Brother in France, created eight commandments to cross-media marketing success.

  1. Give users access to exclusive content not seen on television. During a TV or movie production usually more material is shot than can be shown. Users like this unused content exclusively, for example on the Internet, through a club.
  2. Interact with the show- Give the power to the audience. Involve the audience by having them vote, ask questions and by polling them
  3. Make the show even more known. Use besides television the other media to keep the users in touch with the show.
  4. Increases users’ loyalty. Loyalty of fans can be stimulated by a fan club and viral games.
  5. Recreate the atmosphere. Levy the atmosphere of the TV show to another medium.
  6. Continue the show on the web. Use the TV show to drive the other devices
  7. Enhance the watching experience. Stimulate simultaneous use of media (browse the Internet when watching TV for example).
  8. Use multiple devices. A multi-device system built around a TV show allows channel to increase the number of revenue streams.

Read more about this topic:  Cross-media Marketing

Famous quotes containing the words commandments, cross and/or media:

    “Not for nothing does it say in the Commandments ‘Thou shalt not make unto thee any image’ ... Every image is a sin.... When you love someone you leave every possibility open to them, and in spite of all the memories of the past you are ready to be surprised, again and again surprised, at how different they are, how various, not a finished image.”
    —Max Frisch (1911–1991)

    “It was mankind that hung on the cross for two thousand years: and a terrible god practiced his cruelty and called it “love.””
    —Friedrich Nietzsche (1844–1900)

    “The media have just buried the last yuppie, a pathetic creature who had not heard the news that the great pendulum of public conciousness has just swung from Greed to Compassion and from Tex-Mex to meatballs.”
    —Barbara Ehrenreich (b. 1941)