Critical Mass is an interactive marketing agency based in Calgary, Alberta, Canada. Founded in 1996 (celebrating their 15th year in business in 2011), they have expanded to include primary offices in Chicago and Toronto. Account offices exist in, New York, Tennessee, London, and their most recent office in Costa Rica which they named "The Hangar".
A small company of about 650 people, Critical Mass only works with larger organizations, and is viewed as a "boutique" agency. Despite its small size, Critical Mass is recognized as a leader by Forrester Research.
In 1999, Critical Mass became half-owned by the Omnicom Group. Some of Critical Mass' direct competitors include:
- Avenue A/Razorfish
- Agency.com
- Organic (agency)
Famous quotes containing the words critical and/or mass:
“I know that I will always be expected to have extra insight into black texts—especially texts by black women. A working-class Jewish woman from Brooklyn could become an expert on Shakespeare or Baudelaire, my students seemed to believe, if she mastered the language, the texts, and the critical literature. But they would not grant that a middle-class white man could ever be a trusted authority on Toni Morrison.”
—Claire Oberon Garcia, African American scholar and educator. Chronicle of Higher Education, p. B2 (July 27, 1994)
“The most dangerous aspect of present-day life is the dissolution of the feeling of individual responsibility. Mass solitude has done away with any difference between the internal and the external, between the intellectual and the physical.”
—Eugenio Montale (1896–1981)