Critical Mass is an interactive marketing agency based in Calgary, Alberta, Canada. Founded in 1996 (celebrating their 15th year in business in 2011), they have expanded to include primary offices in Chicago and Toronto. Account offices exist in, New York, Tennessee, London, and their most recent office in Costa Rica which they named "The Hangar".
A small company of about 650 people, Critical Mass only works with larger organizations, and is viewed as a "boutique" agency. Despite its small size, Critical Mass is recognized as a leader by Forrester Research.
In 1999, Critical Mass became half-owned by the Omnicom Group. Some of Critical Mass' direct competitors include:
- Avenue A/Razorfish
- Agency.com
- Organic (agency)
Famous quotes containing the words critical and/or mass:
“The critical method which denies literary modernity would appear—and even, in certain respects, would be—the most modern of critical movements.”
—Paul Deman (1919–1983)
“May they rest in peace.
[Requiescant in pace.]”
—Missal, The. Order of Mass for the Dead.
The Missal is book of prayers and rites used to celebrate the Roman Catholic mass during the year.