Critical Mass is an interactive marketing agency based in Calgary, Alberta, Canada. Founded in 1996 (celebrating their 15th year in business in 2011), they have expanded to include primary offices in Chicago and Toronto. Account offices exist in, New York, Tennessee, London, and their most recent office in Costa Rica which they named "The Hangar".
A small company of about 650 people, Critical Mass only works with larger organizations, and is viewed as a "boutique" agency. Despite its small size, Critical Mass is recognized as a leader by Forrester Research.
In 1999, Critical Mass became half-owned by the Omnicom Group. Some of Critical Mass' direct competitors include:
- Avenue A/Razorfish
- Agency.com
- Organic (agency)
Famous quotes containing the words critical and/or mass:
“The critical spirit never knows when to stop meddling.”
—Mason Cooley (b. 1927)
“After the planet becomes theirs, many millions of years will have to pass before a beetle particularly loved by God, at the end of its calculations will find written on a sheet of paper in letters of fire that energy is equal to the mass multiplied by the square of the velocity of light. The new kings of the world will live tranquilly for a long time, confining themselves to devouring each other and being parasites among each other on a cottage industry scale.”
—Primo Levi (1919–1987)