Critical Mass is an interactive marketing agency based in Calgary, Alberta, Canada. Founded in 1996 (celebrating their 15th year in business in 2011), they have expanded to include primary offices in Chicago and Toronto. Account offices exist in, New York, Tennessee, London, and their most recent office in Costa Rica which they named "The Hangar".
A small company of about 650 people, Critical Mass only works with larger organizations, and is viewed as a "boutique" agency. Despite its small size, Critical Mass is recognized as a leader by Forrester Research.
In 1999, Critical Mass became half-owned by the Omnicom Group. Some of Critical Mass' direct competitors include:
- Avenue A/Razorfish
- Agency.com
- Organic (agency)
Famous quotes containing the words critical and/or mass:
“Probably more than youngsters at any age, early adolescents expect the adults they care about to demonstrate the virtues they want demonstrated. They also tend to expect adults they admire to be absolutely perfect. When adults disappoint them, they can be critical and intolerant.”
—The Lions Clubs International and the Quest Nation. The Surprising Years, I, ch.4 (1985)
“While this America settles in the mould of its vulgarity, heavily
thickening to empire,
And protest, only a bubble in the molten mass, pops and sighs out,
and the mass hardens,”
—Robinson Jeffers (1887–1962)