Critical Mass is an interactive marketing agency based in Calgary, Alberta, Canada. Founded in 1996 (celebrating their 15th year in business in 2011), they have expanded to include primary offices in Chicago and Toronto. Account offices exist in, New York, Tennessee, London, and their most recent office in Costa Rica which they named "The Hangar".
A small company of about 650 people, Critical Mass only works with larger organizations, and is viewed as a "boutique" agency. Despite its small size, Critical Mass is recognized as a leader by Forrester Research.
In 1999, Critical Mass became half-owned by the Omnicom Group. Some of Critical Mass' direct competitors include:
- Avenue A/Razorfish
- Agency.com
- Organic (agency)
Famous quotes containing the words critical and/or mass:
“An art whose medium is language will always show a high degree of critical creativeness, for speech is itself a critique of life: it names, it characterizes, it passes judgment, in that it creates.”
—Thomas Mann (1875–1955)
“Self-determination, the autonomy of the individual, asserts itself in the right to race his automobile, to handle his power tools, to buy a gun, to communicate to mass audiences his opinion, no matter how ignorant, how aggressive, it may be.”
—Herbert Marcuse (1898–1979)