Critical Mass is an interactive marketing agency based in Calgary, Alberta, Canada. Founded in 1996 (celebrating their 15th year in business in 2011), they have expanded to include primary offices in Chicago and Toronto. Account offices exist in, New York, Tennessee, London, and their most recent office in Costa Rica which they named "The Hangar".
A small company of about 650 people, Critical Mass only works with larger organizations, and is viewed as a "boutique" agency. Despite its small size, Critical Mass is recognized as a leader by Forrester Research.
In 1999, Critical Mass became half-owned by the Omnicom Group. Some of Critical Mass' direct competitors include:
- Avenue A/Razorfish
- Agency.com
- Organic (agency)
Famous quotes containing the words critical and/or mass:
“An audience is never wrong. An individual member of it may be an imbecile, but a thousand imbeciles together in the dark—that is critical genius.”
—Billy Wilder (b. 1906)
“No man’s thoughts are new, but the style of their expression is the never-failing novelty which cheers and refreshes men. If we were to answer the question, whether the mass of men, as we know them, talk as the standard authors and reviewers write, or rather as this man writes, we should say that he alone begins to write their language at all.”
—Henry David Thoreau (1817–1862)