Registered Trade Mark
The Cripps Pink variety is owned and licensed by the Department of Agriculture and Food, Western Australia (DAFWA), which has plant breeders’ rights in multiple countries. The peak industry body for Australian apple and pear growers — Apple and Pear Australia Limited (APAL) — owns and manages globally the intellectual property in the Pink Lady family of trade marks, which is registered in more than 70 countries.
Registration of the Pink Lady trade marks in Australia has been a challenging process. This is primarily due to the apple being widely known by the industry and public by the trade mark name, Pink Lady, rather than the variety name, Cripps Pink.
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Live registered upon our brazen tombs,
And then grace us in the disgrace of death;
When spite of cormorant devouring Time,
Th’ endeavor of this present breath may buy
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—Chester A. Arthur (1829–1886)