Early Years
McGee formed Creation Records following the culmination of various projects including fanzine Communication Blur, his own rock outfit The Laughing Apple (with future Primal Scream guitarist and long-time friend Andrew Innes) and his running of the venue The Communication Club. Initially, McGee wished to provide an outlet for like minded musicians and an opportunity for young bands to see their work on vinyl; primarily the label was in opposition to the "manufactured" synth pop of the era that bore little resemblance to the work of his favourite acts including Public Image Limited and The Sex Pistols.
McGee started the label by putting out the "'73 in '83" single by The Legend! after taking out a £1,000 bank loan. Around the same time he started a club called The Living Room in Tottenham Court Road, through which he met several people who would go on to record for Creation, including Peter Astor and Lawrence Hayward. Distributor Rough Trade soon began funding releases.
Creation was among the key labels in the mid-1980s Indie movement, with early artists such as The Jesus and Mary Chain and Primal Scream. The Jesus and Mary Chain went to record for Warner Brothers in 1985, yet McGee remained as their manager. With the profits he had made from the band, he was able to release singles by label acts such as Primal Scream, Felt, and The Weather Prophets.
McGee had enthusiasm and an uncanny ability to attract the weekly music media, and he was able to get a growing underground following. In their early days, he was able to project a notorious image of The Jesus And Mary Chain, which had often courted violence and loutish behaviour.
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