History
Frederick Carleton “Rick” Ralston is associated with transforming T-shirts from underwear into fashionable outerwear. Reporter Sharon Nelton of BNET titled Ralston as “the T-shirt king of America and the father of the modern T-shirt.” In the summer of 1960, as a teenager just out of high school in Montebello, California, Ralston spray-painted a design on a T-shirt, turning it from common underwear into fashion. Ralston took this idea and traveled to Santa Catalina Island with a friend, referred to as “Crazy Arab” to spray-paint designs on beach towels.
Ralston practiced his towel design on an old T-shirt, as what was referred as “an ugly monster shape.” He wore it down the street one day and a tourist offered to buy it off his back for his daughter. From then on, Rick Ralston decided to go into the T-shirt business.
In 1960, Ralston and friends set up a shop on the sidewalk of Santa Catalina Island. Tourists had to bring their own blank T-shirts from a local sporting goods shop, and Ralston and “Crazy Arab’ embellished them with depictions of monsters, surfers, or hot rods at $2.85 apiece, sometimes making as much as $100 a day.
In 1962, after another summer on Santa Catalina Island and two years studying automotive design at the Art Center College of Design in Pasadena, CA, Ralston took his summer business to the sidewalks of Waikīkī in Oahu, Hawaii, where the summer’s tourism season provided him with sustainable income.
In 1964, he opened a tiny shop in the Waikīkī bazaar known as the International Market Place. The shop was called Ricky’s Crazy Shirts, and, to Ralston’s knowledge, it was the first store ever devoted exclusively to T-shirts and sweatshirts. Due to the popularity of the T-shirt designs among tourists, Ralston has to increase production speed, and he turned from spray-painting to screen-printing the designs. Later that year, Ralston changed the shop’s name from Ricky’s Crazy Shirts to Crazy Shirts. In 1970, Ralston opened a second shop in Honolulu’s Ala Moana shopping center. The company’s sales at that time were about $500,000.
Crazy Shirts expanded during the 1990s with more than 70 stores across the U.S., but in September 2001, the company closed four stores and filed for bankruptcy. In November 2001, Only The Best Inc., a company affiliated with the owners of Waikiki Trader Corp, bought the company.
Read more about this topic: Crazy Shirts
Famous quotes containing the word history:
“A country grows in history not only because of the heroism of its troops on the field of battle, it grows also when it turns to justice and to right for the conservation of its interests.”
—Aristide Briand (1862–1932)
“You treat world history as a mathematician does mathematics, in which nothing but laws and formulas exist, no reality, no good and evil, no time, no yesterday, no tomorrow, nothing but an eternal, shallow, mathematical present.”
—Hermann Hesse (1877–1962)
“There is a constant in the average American imagination and taste, for which the past must be preserved and celebrated in full-scale authentic copy; a philosophy of immortality as duplication. It dominates the relation with the self, with the past, not infrequently with the present, always with History and, even, with the European tradition.”
—Umberto Eco (b. 1932)