Crash Test - Consumer Response

Consumer Response

  • In 1998, the Rover 100 received a one-star Adult Occupant Rating in EuroNCAP crash tests; sales promptly collapsed and the 18-year-old design was quickly scrapped.
  • In 2005 the Daewoo Kalos made news in Europe and Australia by scoring only two stars in its crash test, resulting in lower sales and highlighting the influence of vehicle crashworthiness on a model's success in the marketplace. The result for Holden in Australia, who retailed the Kalos under the Holden Barina name, resulted in a considerable amount of negative publicity, with the managing director of Holden forced to publicly defend the vehicle
  • The second generation Isuzu Trooper (1995–1997) models were rated "Not Acceptable" by Consumer Reports for their tendency to roll over during testing. After the report Trooper sales never recovered and two years later production ceased.

Read more about this topic:  Crash Test

Famous quotes containing the words consumer and/or response:

    “The misery of the middle-aged woman is a grey and hopeless thing, born of having nothing to live for, of disappointment and resentment at having been gypped by consumer society, and surviving merely to be the butt of its unthinking scorn.”
    —Germaine Greer (b. 1939)

    “Perhaps nothing is so depressing an index of the inhumanity of the male-supremacist mentality as the fact that the more genial human traits are assigned to the underclass: affection, response to sympathy, kindness, cheerfulness.”
    —Kate Millet (b. 1934)