Site Characteristics
The site is notable for having undergone only minor design changes since its inception; even by 1996 standards, the design is very simple. Since 2001, the site design has remained virtually unchanged and uses only minimal CSS and JavaScript, a design philosophy common in the late 1990s but almost unheard of today for a major website.
Newmark says that Craigslist works because it gives people a voice, a sense of community trust and even intimacy. Other factors he cites are consistency of down-to-earth values, customer service and simplicity. Newmark was approached with an offer for running banner ads on Craigslist, but he decided to decline. In 2002, Craigslist staff posted mock-banner ads throughout the site as an April Fools' Day joke.
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