History
In July 2007, Sony purchased the online video site Grouper for $65 million. In the same month, Sony announced that Grouper would be re-branded and re-purposed as Crackle, a multi-platform video-entertainment network and studio, featuring full-length movies and television shows from Sony’s library, as well as producing original content made just for the Internet. In October 2008, Sony moved Crackle to its Culver City base.
In April 2009, Crackle blocked access to anyone not in the United States of America. On June 8, 2010, Crackle announced it had opened up access to selected content on the site to viewers in the UK, Canada and Australia. In March 2011, Crackle launched on PS3, Roku boxes, Sony Blu-ray players and Bravia TVs. and in April 2011, Crackle launched a mobile app for iPad, iPhone, and iPod touch users. In July 2011, the Crackle app was launched for the Android platform On October 5, 2011, Microsoft partnered with Crackle, to bring the channel to Xbox 360 Live. On October 17, 2011, Crackle announced a Halloween event called Kill Count, which kept count of the number of kills a viewer watched in their horror movie section.
Crackle currently features original content and licenses movies from Columbia Pictures, TriStar Pictures, Screen Gems, and Sony Pictures Classics and TV shows from Sony Pictures Television.
As of October 2011, the Crackle app has totaled 5 million downloads worldwide.
On January 17, 2012, Crackle added the world's largest anime television network, Animax, also owned by Sony, to its main United States and Canada channels.
Read more about this topic: Crackle
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