Promotion and Release
The song became a fan favorite on the Take Back the Cities Tour. SP.com organized a competition for fans to design the artwork for the single. The only rule was to have "Snow Patrol" and "Crack the Shutters" on the artwork. The winning entry was used on the official website only remix version of the single and the band themselves chose the winner. The song was placed on BBC Radio 2's "A List" playlist for the week commencing 6 December 2008, and subsequently got played twenty times a week. The song has also been featured on the 90210 episode "Help Me, Rhonda", which aired on 3 February 2009. Additionally, the band donated the song to be used in the soundtrack for a promotional video for the "Not in My Name" campaign.
The single was released in two physical formats: a CD single and a 7" Vinyl. The CD single, which saw a full release featured a new song, the previously unreleased b-side "Cubicles". The 7" Vinyl, which had a limited release featured a cover of Elbow's "One Day Like This", recorded on Jo Whiley's "Live Lounge on Tour". The pressing was limited to 500 copies, and was only available at HMV Music Stores. An iTunes Store bundle included the single and the "Haunts Remix" of the song. Another iTunes single was the "Kid Glove Remix" of the track. Both singles were made available digitally on 14 December 2008. The physical single was released on 12 December in Ireland, 15 December in the UK, and 16 December in Australia and Germany, and 19 December in the Netherlands.
Read more about this topic: Crack The Shutters
Famous quotes containing the words promotion and/or release:
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—Frank Pittman (20th century)
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)